By exploring the basic principles and properties of simple
machines, an analogy is drawn between the ease of use and seamless
integration of Nokia products into everyday life. Small experiments are
captured in a stylized manner while hinting at subtle themes of
connectivity. The interaction of a hand cranking a bike or a stream of
air keeping a ping pong ball afloat evokes the memories of science class
in an elementary schoolroom.
Basic principles. Easy to use. Some things in life are just simple.
Installation designed for 8 screens
GHAVA was commissioned by Nokia to direct a series of unique shorts
to play across an impressive array of high definition in-store displays
as well as enormous, high resolution LED cubes, dubbed the “Nokia
Towers” at London Heathrow Airport Terminal 5.
Director: Sadek Bazaraa
Sound Design: Jon Philpot